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A study in The Appraisal Journal found that some sustainable features can increase the sales price by 7.7%. The majority of buyers want houses with sustainable features, according to GenWorth, 72% of First Time Buyers in Canada seek houses with sustainable attributes.
When the National Association of Realtors offers a “Green Designation”, you know the Green Home market is HOT. Earning such a designation, after passing a series of tests, gives an agent access to resources and tips for selling environmentally-friendly homes. Savvy agents are using the sustainable features of a home as a major selling point and should be aware of how to properly position such homes to potential buyers.